Helpful guides and practical tips about URL shortening, QR codes, UTM tracking and everyday online tools.
Learn what URL shorteners are, how shortened links redirect users, and why they are useful for sharing long web addresses.
Read Guide →Discover how QR codes connect physical materials with digital content and common ways businesses and creators use them.
Read Guide →Understand UTM source, medium and campaign parameters and how they can help organize marketing campaign links.
Read Guide →Learn about protocols, domains, paths, query parameters and other common parts that make up a web address.
Read Guide →A URL shortener converts a long web address into a shorter link. Short links can be easier to copy, remember and share in places where long URLs are inconvenient. A short link normally redirects the visitor to the original destination URL.
A QR code is a two-dimensional barcode that can store information such as a website URL. Smartphones can scan the code and open the associated destination without requiring the user to type the URL manually. QR codes are commonly used on posters, menus, packaging, business cards and marketing materials.
UTM parameters are added to URLs to provide campaign information to analytics platforms. Common parameters include utm_source, utm_medium and utm_campaign. They can help marketers organize and measure traffic from different campaigns and channels.
A typical URL can contain several components. The protocol, such as HTTPS, specifies how the browser communicates with the website. The host identifies the domain, the path identifies a particular resource, and query parameters can provide additional information to the website.